Vikram Cotah
CEO
GRT Hotels
GRT Hotels
Vikram Cotah, CEO of GRT Hotels, is a trailblazer in the Indian hospitality industry, known for his
visionary leadership, transformative ideas, and unwavering commitment to sustainability. With over 35
years of experience, Vikram has revolutionized GRT Hotels, evolving it into a brand that blends
responsible luxury with sustainability, inclusivity, and immersive guest experiences across its 22
properties in South India.
Beyond his role at GRT Hotels, Vikram serves as an Independent Director at the Tamil Nadu Tourism Development Corporation (TTDC), where he contributes to the state’s tourism growth, enhancing its appeal as a global destination. As the Convenor of the Tourism Panel for the Southern Regional Council of CII, Vikram is at the forefront of driving policy changes and fostering partnerships that benefit the entire region. He also plays a crucial role in the Hotel Association of India (HAI), advocating for innovation and excellence in the hospitality sector.
Beyond his role at GRT Hotels, Vikram serves as an Independent Director at the Tamil Nadu Tourism Development Corporation (TTDC), where he contributes to the state’s tourism growth, enhancing its appeal as a global destination. As the Convenor of the Tourism Panel for the Southern Regional Council of CII, Vikram is at the forefront of driving policy changes and fostering partnerships that benefit the entire region. He also plays a crucial role in the Hotel Association of India (HAI), advocating for innovation and excellence in the hospitality sector.
Vikram is a celebrated “Top thought leader voice” on LinkedIn. As a published author, his books, Mojo in
the Mango Tree and The Great Butterfly Effect, reflect his deep understanding of leadership and
sustainability, offering invaluable lessons for the hospitality world.
Vikram is an avid traveler and fitness enthusiast. He is also actively involved in community service. As an animal activist, he is involved in street dog rescue and rehabilitation.
Vikram is an avid traveler and fitness enthusiast. He is also actively involved in community service. As an animal activist, he is involved in street dog rescue and rehabilitation.