Vikram Cotah
CEO
GRT Hotels
GRT Hotels
Vikram Cotah, CEO of GRT Hotels, is a trailblazer in the Indian hospitality industry, known for his
visionary leadership, transformative ideas, and unwavering commitment to sustainability. With over 35
years of experience, Vikram has revolutionized GRT Hotels, evolving it into a brand that blends
responsible luxury with sustainability, inclusivity, and immersive guest experiences across its 22
properties in South India.
Under Vikram’s leadership, GRT Hotels has set new standards in the industry, pioneering initiatives like 100% no-smoking policies, pet-friendly services, and the elimination of single-use plastics. His focus on supporting local communities, promoting diversity and women on workforce and redefining luxury has not only enhanced guest experiences but also established GRT Hotels as a model for sustainable hospitality.
Under Vikram’s leadership, GRT Hotels has set new standards in the industry, pioneering initiatives like 100% no-smoking policies, pet-friendly services, and the elimination of single-use plastics. His focus on supporting local communities, promoting diversity and women on workforce and redefining luxury has not only enhanced guest experiences but also established GRT Hotels as a model for sustainable hospitality.
Beyond his role at GRT Hotels, Vikram serves as an Independent Director at the Tamil Nadu Tourism
Development Corporation (TTDC), where he contributes to the state’s tourism growth, enhancing its
appeal as a global destination. As the Convenor of the Tourism Panel for the Southern Regional Council
of CII, Vikram is at the forefront of driving policy changes and fostering partnerships that benefit the
entire region. He also plays a crucial role in the Hotel Association of India (HAI), advocating for
innovation and excellence in the hospitality sector.
Vikram is a celebrated “Top thought leader voice” on LinkedIn, with over 40,000 followers who look to him for insights on leadership, sustainability, and the future of hospitality. His thought-provoking articles and posts inspire industry professionals worldwide. As a published author, his books, Mojo in the Mango Tree and The Great Butterfly Effect, reflect his deep understanding of leadership and sustainability, offering invaluable lessons for the hospitality world.
An avid traveller and fitness enthusiast, Vikram embodies the spirit of exploration and well-being. His journey is a testament to the power of visionary leadership and his ability to inspire change, not only within GRT Hotels but across the entire hospitality industry.
Vikram Cotah is not just leading a brand he is shaping the future of hospitality with passion, purpose, and a profound commitment to making a positive impact on the world.
Vikram Cotah is also actively involved in community service. He was at the forefront of several disasters in Chennai including the tsunami or the Chennai floods where GRT hotels opened a community kitchen to help lakhs of displaced people with fresh food. GRT hotels also served the COVID warriors at the General hospital with round the clock food during the lockdowns. Vikram is also an animal activist and is involved in street dog rescue and rehabilitation.
Vikram is a celebrated “Top thought leader voice” on LinkedIn, with over 40,000 followers who look to him for insights on leadership, sustainability, and the future of hospitality. His thought-provoking articles and posts inspire industry professionals worldwide. As a published author, his books, Mojo in the Mango Tree and The Great Butterfly Effect, reflect his deep understanding of leadership and sustainability, offering invaluable lessons for the hospitality world.
An avid traveller and fitness enthusiast, Vikram embodies the spirit of exploration and well-being. His journey is a testament to the power of visionary leadership and his ability to inspire change, not only within GRT Hotels but across the entire hospitality industry.
Vikram Cotah is not just leading a brand he is shaping the future of hospitality with passion, purpose, and a profound commitment to making a positive impact on the world.
Vikram Cotah is also actively involved in community service. He was at the forefront of several disasters in Chennai including the tsunami or the Chennai floods where GRT hotels opened a community kitchen to help lakhs of displaced people with fresh food. GRT hotels also served the COVID warriors at the General hospital with round the clock food during the lockdowns. Vikram is also an animal activist and is involved in street dog rescue and rehabilitation.