Sidharth Gupta is the Co-founder and CEO of Treebo Hospitality Ventures (THV), a diversified hospitality company with multiple offerings, all focused on the economy and mid-market segments of the industry. THV operates with a portfolio of 800+ hotels under a combination of its own brands as well as brands licensed from partner hotel groups. This includes its economy segment brand, ‘Treebo’, its boutique lifestyle brand ‘Medalio’, and mid-market brands licensed from Accor and Radisson Hotel Group – ‘Mercure’, ‘Ibis’, and ‘Park Inn & Suites by Radisson’. With its unique tech-led and process-innovation-led approach, THV is addressing the massive opportunity presented by the middle-income traveler. The Company also offers its comprehensive hotel operating system, ‘Hotel Superhero’ as a service offering to independent hotels.