Malini Agarwal
Co-Founder
MissMalini Entertainment / The Idea Factory
MissMalini Entertainment / The Idea Factory
Malini Agarwal, widely known as MissMalini, is a pioneering force in India’s digital landscape—an
influencer, entrepreneur, TV host, author, and advocate for women’s empowerment. With over two
decades in media and entertainment, she has consistently redefined digital storytelling and culture.
In 2008, Malini launched MissMalini.com, which became India’s go-to platform for Bollywood, fashion, and lifestyle. As Co-Founder of MissMalini Entertainment, she scaled it into a 100-million-strong lifestyle media network backed by leading investors, later acquired by the Good Glamm Group in 2022—setting a benchmark in India’s creator economy.
In 2008, Malini launched MissMalini.com, which became India’s go-to platform for Bollywood, fashion, and lifestyle. As Co-Founder of MissMalini Entertainment, she scaled it into a 100-million-strong lifestyle media network backed by leading investors, later acquired by the Good Glamm Group in 2022—setting a benchmark in India’s creator economy.
She also co-founded IF (The Idea Factory), a creative agency driving experiential marketing and digital
innovation, and authored two bestsellers. Through Girl Tribe by MissMalini, she champions women’s
rights, leading impactful campaigns like Ignore No More.
Recognized by Forbes, Fortune, Rolling Stone, and IMPACT, Malini remains one of India’s most influential voices shaping media, culture, and empowerment.
Recognized by Forbes, Fortune, Rolling Stone, and IMPACT, Malini remains one of India’s most influential voices shaping media, culture, and empowerment.