Madhulika Joshi Pallod is the Founder, CEO and Chief Creative Officer of Martist and Deep Purple Creation, working as strategic brand and growth partners to hospitality and experience-led businesses to shape market positioning, destination narratives and consumer engagement. With over 18+ years of leadership experience, she has led brand strategy, marketing, corporate communications, PR and advertising across hospitality, services, FMCG and retail sectors, with senior stints at Accor Hotels Group, The Park Hotels, and Pidilite Industries to name a few. She is also a podcaster and industry voice, having hosted Brewing Talks, and regularly contributes as a speaker, visiting faculty and thought leader. Her leadership has been recognized with multiple national honors, including being named among the Top 10 CEOs of Ad Agencies in India by CEO Insights.