Larry Cuculic
President and CEO
BWH Hotels
BWH Hotels
Larry Cuculic is President and CEO of BWHSM Hotels. He leads the parent company, BWH Hotels which is
comprised of Best Western Hotels & Resorts, SureStay Hotels®, and WorldHotels™. He oversees the
company’s global portfolio of 18 dynamic brands, which boasts approximately 4,300 hotels across all
chain scale segments. He continues to drive the organization’s impressive financial success and
achieving industry-leading guest loyalty and hotel satisfaction.
Prior to becoming President and CEO, Larry served as Senior Vice President, General Counsel, and
Corporate Secretary for the company. He also led the company’s Human Resources team and the
brand’s Call Center. Before joining BWH Hotels, Larry was Senior Vice President, General Counsel, and
Corporate Secretary for Lafayette, Ind.-based Wabash National Corporation (NYSE: WNC). Previously, he
served as Vice President Legal and Corporate Secretary for American Commercial Lines, Inc. in
Jeffersonville, Ind., and was a partner in the law firm Gambs, Mucker & Bauman. Before retiring from
the U.S. Army and being awarded the Legion of Merit, Larry served as a Judge Advocate General’s Corps
officer in various legal positions, including appointment as a military judge. His military awards also
include three Meritorious Service Medals, the Army Commendation Medal, the Army Achievement
Medal and the Parachutist Badge.
Larry is an active member of hospitality associations and currently sits on the American Hotel & Lodging Association’s (AHLA) Executive Committee.
He received his B.S. from the U.S. Military Academy at West Point and his J.D. from Notre Dame Law School. He also earned an LL.M. degree from the U.S. Army Judge Advocate General's School in Charlottesville, Va., and graduated from the U.S. Army Command and General Staff College in Ft.Leavenworth, Kan. Larry is licensed to practice law in the Supreme Court of the United States of America and the Supreme Court of the State of Indiana.
Larry is an active member of hospitality associations and currently sits on the American Hotel & Lodging Association’s (AHLA) Executive Committee.
He received his B.S. from the U.S. Military Academy at West Point and his J.D. from Notre Dame Law School. He also earned an LL.M. degree from the U.S. Army Judge Advocate General's School in Charlottesville, Va., and graduated from the U.S. Army Command and General Staff College in Ft.Leavenworth, Kan. Larry is licensed to practice law in the Supreme Court of the United States of America and the Supreme Court of the State of Indiana.