Jukka M. Laitamaki, Ph.D.
Clinical Professor
Jonathan M. Tisch Center of Hospitality
New York University School of Professional Studies
Jonathan M. Tisch Center of Hospitality
New York University School of Professional Studies
Dr. Jukka Laitamaki has explored 65 countries, and he is a global academic and an expert in strategy,
marketing, branding, sustainability, and entrepreneurship with a special focus on international
hospitality, tourism and service industries. He has over 35 years of higher education and consulting
experience in over 20 countries on six continents and at the United Nations.
Jukka has worked as a management consultant with Service Management Group and McKinsey &
Company, and as a professor at U.C. Berkeley, Fordham University, and New York University. At
Fordham was part of the opening team of the Beijing International MBA Program which was inaugurated
when President Clinton visited the University of Beijing in 1998. He built Fordham’s Global Professional
MBA (GPMBA) Program with 140 students from 40 countries. Newsweek recognized GPMBA as one of
the top seven international MBA Programs in the U.S.
At New York University, Jukka teaches Leadership, Strategy Formulation, Business Development, and Strategic Brand Management. He lectures and conducts research in leadership, global and competitive strategy, Blue Ocean and brand strategy, customer and brand experience management, entrepreneurship, and sustainability. His research has been published in several international conferences and journals, including the European Management Journal, California Management Review, and Journal of Transnational Management. He is a contributor on tourism policy for the textbook Travel and Tourism: An Industry Primer by Prentice Hall. His research on the sustainability of the Cuban tourism industry was published in the Managing Global Transitions International Research Journal, and his research on Cuban UNESCO sites was published at the THoR 2017 Sustainable Tourism Conference in Singapore. He has published three case studies in the European Case Center: The Next Generation Cruise Ships Searching for the Blue Ocean, Sustainable Tourism Strategy of Suomenlinna UNESCO World Heritage Site, and Marriott International: How to Reach Gen Z with ESG?
At New York University, Jukka teaches Leadership, Strategy Formulation, Business Development, and Strategic Brand Management. He lectures and conducts research in leadership, global and competitive strategy, Blue Ocean and brand strategy, customer and brand experience management, entrepreneurship, and sustainability. His research has been published in several international conferences and journals, including the European Management Journal, California Management Review, and Journal of Transnational Management. He is a contributor on tourism policy for the textbook Travel and Tourism: An Industry Primer by Prentice Hall. His research on the sustainability of the Cuban tourism industry was published in the Managing Global Transitions International Research Journal, and his research on Cuban UNESCO sites was published at the THoR 2017 Sustainable Tourism Conference in Singapore. He has published three case studies in the European Case Center: The Next Generation Cruise Ships Searching for the Blue Ocean, Sustainable Tourism Strategy of Suomenlinna UNESCO World Heritage Site, and Marriott International: How to Reach Gen Z with ESG?