A south Asian entrepreneur, Ipshita Kumar is Hype Partners’ VP of Brand Innovations, a leader within the industry, helping bring brands to market successfully in Web3. Ipshita prides herself in possessing the perfect balance of EQ and IQ required to help brands triumph in Web3 and is passionate about making it accessible for everyone.

Ipshita didn’t take a traditional route into the world of Web3 (if there is such a thing!). She started her career in the hospitality, tourism, and marketing industries before co-founding Lemonade: a multi chain platform for creators to build Web3 communities with IRL utilities and rewards at scale. Having worked with brands like Bacardi, Unfinished, Diffusion by Outlier Ventures, Ritz Carlton, Marriott International, Atlantis The Palm Dubai, BreadStreetKitchen by Gordon Ramsay, Ipshita’s previous experiences have made her a triple threat leader in Web3 with great marketing and operational skills alongside the prerequisite of tech understanding.

Ipshita is also a member of Unstoppable Domain’s Speaker’s Bureau and is currently devoting her personal time working with Allbright Women and Ripple to make Web3 more accessible to women through their learning modules.