Delivering the future of work now is the key focus of Harold. Creating meaningful places where the company culture is celebrated and where employees ‘want’ to be instead of ‘have’ to be. Harold is a corporate anthropologist with more than 20 years of experience in real estate, work environment and hospitality. Harold is inspired by the merging worlds of home, work, and leisure and is a thought leader regarding consumer trends for hybrid hospitality. He has various publications in Dutch newspapers and appearances on national television on this topic. He has also delivered keynotes on the World Workplace Europe conference (2024), the Dutch Hotel Innovation Conference in Amsterdam 2023, International Hotel Investment Forum Berlin 2024 and the IDEEA hotel investment forum in Athens (2023).