Neelendra Singh is Managing Director & Chief Executive Officer at Lemon Tree Hotels Ltd. He brings with him 26 years of experience. He began his professional career at Shoppers’ Stop in 1999 as a Senior Officer in Retail Operations. He subsequently worked with Arcus (Home Improvement Retail) as a Store Sales Manager and then with Hutchison Max Telecom (Orange). His most recent and longest tenure has been with Adidas where he started as Regional Manager, West India in 2005, then was the Retail Director for India in 2010 followed by Group Retail Director for South Korea till 2014, Senior Vice President, Global DTC & Franchise in Germany till 2019 and until recently the General Manager/Managing Director in India. In his last role, he was responsible for shaping strategy, directing investments, developing capabilities and delivering operational results for all channels for the entire business of Adidas. He has completed his Bachelor of Science in Chemistry from Kirori Mal College, Delhi University and later completed his MBA from IMT, Ghaziabad.