Ashish Vohra
Ashish Vohra, the visionary CEO and Founder of jüSTa Hotels & Resorts and Bookmark
Resorts, brings over 25 years of remarkable expertise in the luxury hospitality industry.
His distinguished career includes key leadership roles with The Oberoi Hotels &
Resorts, where he served as Regional Director – Northern Region and Director of
Marketing and Brand Development. During his tenure, he played an instrumental role in
successfully launching iconic properties such as Udaivilas, Rajvilas, Amarvilas, and
Vanyavilas – now recognized as some of the world’s finest hotels, as per Conde Nast.
Renowned for his strategic acumen, Ashish Vohra excels in Marketing, Sales, Strategy,
and Finance. His expertise has extended to serving as the Resident Director in India for
The Leading Hotels of the World, further cementing his influence in the global hospitality
landscape. Under his leadership, jüSTa Hotels & Resorts has grown organically through
a dynamic portfolio mix of owned properties, revenue-sharing models, and management
contracts.
Looking ahead, Ashish has ambitious plans to expand the jüSTa to add 20 new hotels to the portfolio by 2030. This bold vision underscores his commitment to delivering exceptional hospitality experiences across India’s most sought-after destinations.
Looking ahead, Ashish has ambitious plans to expand the jüSTa to add 20 new hotels to the portfolio by 2030. This bold vision underscores his commitment to delivering exceptional hospitality experiences across India’s most sought-after destinations.